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15 February, 03:21

Some websites allow consumers to shop while getting opinions from online friends. Which of the influences on the consumer buying process does this represent?

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  1. 15 February, 03:38
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    d. social

    Explanation:

    The social influence consumer buying behaviour is the aggregate effect of societal, people, class, family role in determining ones choice during purchase.

    It involves one seeking for opinion, buying whats trendy and trending, buying to appeal to the society and to maintain a status quo.
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