Ask Question

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

+3
Answers (1)
  1. 4 December, 14:50
    0
    Brand Extension

    Explanation:

    Brand extension is using a brand name for a new product or class of product or service.

    A brand extension takes advantage of a well-known product's prestige and success to start a new product.

    There must be a logical link between the original product and the new item to be effective. The opposite effect, product dilution, may result from a weak or non-existent relationship.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because ...” in 📗 Computers & Technology if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers