What type of Internet monitoring technique records information about a customer during a web surfingsession such as what websites were visited and how long the visit was, what ads were viewed andwhat was purchased?

Analytics

Explanation:

It gives a detailed description of a customer journey on the web world

Clickstream

Explanation:

The activities of users on the internet - including information about the users during a web surfing session such as what websites they visited and how long the visit was, what ads they viewed and what they purchased and other related information - are monitored using an internet monitoring technique called clickstream. In other words, a clickstream is used to monitor user's activities on the internet. Some of the other information that can be gathered using clickstream are;

i. the order in which users visit some webpages.

ii. the newsletter that a user subscribes to.

The process of collecting, analysing and reporting these information got from clickstream is called clickstream analytics. With this, businesses and owners of these websites, can;

i. determine how effective their businesses or sites are

ii. make logical business decisions.