There are several factors that can substantially affect the consumer search process. Match the factor with an example of how the search process might be affected for Kristin, a graduate student at a large university.

Kristin has no choice of brand when it comes to laptops-her department uses special software that only runs on Apple computers.

a. Perceived Risk

b. Locus of Control

c. Perceived Cost/Benefit Analysis

Question

Conrad Harrison

Computers & Technology

7 December, 13:25

There are several factors that can substantially affect the consumer search process. Match the factor with an example of how the search process might be affected for Kristin, a graduate student at a large university.

Kristin has no choice of brand when it comes to laptops-her department uses special software that only runs on Apple computers.

a. Perceived Risk

b. Locus of Control

c. Perceived Cost/Benefit Analysis

+4

Answers (1)

Know the Answer?

Moshe Mullins · Answer 1

Locus of Control

Explanation:

Locus of Control is a control for situations or external influences, in this particular example, Kristin has no choice of brand, but her department use a software that only works with Apple computers, in this case, she needs an Apple computer for this external factor, when someone wants to buy a new car, is this person live in a mountain, he cannot buy a small car, he needs a 4x4.