Question #1

Which of the following shows the correct evolution of marketing

over time?

Marketing Era - Selling Era - Production Era - Relationship

Era

Production Era - Selling Era - Marketing Era - Relationship

Era

Relationship Era - Selling Era - Marketing Era - Production

Era

Selling Era - Relationship Era - Production Era - Marketing

Era

The correct evolution is the production era-selling era-marketing era-relationship era

Explanation:

Evolution of marketing is the systematic way in which the marketing industry developed and hence the various developments and the modifications are systematically defined in each of the era

There are four major stages of development the product life cycle, the introduction, the growth and the maturity and finally the decline of the product. Philip Kotler is the founder of this modern method of marketing