Cell phones replacing fixed line phones is an example of:

Select one:

a. Disruptive innovation

b. Differentiation

c. A value shift

d. None of the above

Answer: a) Disruptive innovation

Explanation: Disruptive innovation is referred as creation of any good or thing that damage the existing value of any other good and thus creates a new value for itself in business field. It discontinues the marketing of the existing good, imbalances the market leading companies and their products.

Other options are incorrect because differentiation is caused due to the creation of difference and value shift is the change in the value and position of the existing good. Cell phone took over the fixed line phones and almost made them non-existent. Thus, the correct option is option (a)