Jerry's managing a Google Search campaign and would like to improve the position in which his ads appear. He's increased his bids, but his ad still isn't showing at the top of Search results. What else might he do to improve his Ad Rank?

Jerry must perform a keyword search relating to the subject of his Ad, and incorporate such keywords into his Ad. Otherwise known as copywriting.

Explanation:

Copywriting is one of the most important tools of Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.