Amazon uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage? A. Rivalry.

B. Buyer power.

C. Product differentiation.

D. Substitute product.

C. Product differentiation

Explanation:

-Rivalry refers to the competition between people or organizations when they have the same goal.

-Buyer power refers to the situation in which customers are able to have influence on things like quality and prices of the products offered by companies.

-Product differentiation refers to trying to differentiate a product or service from its competition to make it more attractive for the customer.

-Substitute product is a good that can be used instead of another one.

According to this, Amazon is using product differentiation to achieve this competitive advantage as it is offering products tailored to a particular customer which is an effort to make the product distinguish from the similar ones and get the customer to buy it.