A senior manager who analyzes internal and external information to analyze marketing campaigns and their affect on customer buying habits is using which type of application? a. Online analytical processing (OLAP) b. Geographic information systems (GIS) c. Enterprise resource planning (ERP) d. Decision support systems (DSS)
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Home » Computers & Technology » A senior manager who analyzes internal and external information to analyze marketing campaigns and their affect on customer buying habits is using which type of application? a. Online analytical processing (OLAP) b.