How was the addition of an improvement over early web design?

Early web designs were text oriented.

Explanation:

So the beginning is text and now as the technology has drastically grown the web design also incorporated multimedia like text, audio, video, graphics and animation.

As the improvement started the number visitors, creativity in the content creation, competitiveness and all the other aspect made website creation and design a mandatory factor for any business to grow. How the web design is, it decides the number of visitors and the way the user interacts.