Suppose a data broker correctly identifies that your grandmother is addicted to playing online hearts. From its business intelligence, it knows that frequent hearts players are strong prospects for online gambling. Accordingly, the data broker refers your grandmother's data to an online gambling vendor. Grandma gets hooked and loses all of her savings, including money earmarked for your college tuition. Is the broker's behavior ethical? If he doesn't know where the data is going, should controls be put on how data is distributed? How would these be imposed? Is it the online gambling vendor who causes the problem? Is there a solution for this? Suppose the online gambling vendor blames the problem on grandma's love of playing games. Is the vendor absolved from making any ethical decisions?
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