A firm has a huge amount of individual customer data saved in different databases. Which of the following can be used to integrate, analyze, and apply the available information effectively?

a. online market research tools

b. integrated marketing systems

c. CRM systems

d. internal survey methods

e. quality assurance tools

C. CMR systems

Explanation:

CMR or customer relationship management is a strategy that uses data analysis of customers to manage the interaction between a company and current and potential customers.

It analyses the data of client from different channels like wesites, email, social media, telephone log etc, describing and predicting potential decisions to be made to enhance customer service and acquisition.