Which of the following terms is defined as "a measurable system of marketing that uses one of more advertising media to effect a measurable response and/or transaction at any location, with this activity stored in a database?"

Direct Marketing

Explanation:

Direct marketing involves selling of products and services directly to consumers, in this type of marketing retailers are not used and orders can be taken through phone calls or electronic mails. It is therefore a measurable system of marketing and consumers response/purchases can be easily recorded to a database.