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20 October, 17:07

Discuss why mtv initially had a difficulty securing enough ads

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  1. 20 October, 17:26
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    MTV couldn't get enough ads because they didn't have enough distribution. MTV came up with the advertising campaign called "I want my MTV". MTV executive named Les Garland got famous rock musicians to go on MTV, film a commercial spot and say, "I want my MTV". And when these famous rockerstold the viewers to call their cable company and demand their MTV, the phones rang off the hook.
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