Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?

A) Adhering to taxation rules.

B) Ensuring consumer protection.

C) Identifying limited market segment.

D) Managing consumer relationship.

The answer is B: Ensuring consumer protection

Explanation:

Although social media is a great tool for businesses to communicate with its consumers and also for acquiring new consumers. However, there is a growing number of business that are now delving into social media for the purpose of selling its goods and services. While it is important for Susan to teach many individuals and businesses of the need to use social media for their business, it must be stated that trust in online platforms is high essential if engaging in social commerce is to be successful. Currently, there is evidence that fraudsters use these social media sites to get valuable information and thus this challenge must be considered by organizations before engaging in social media.