AquaWorld is a full service dive shop based at the Park Royal in Cozumel. Dive shop management knows that its clientele possesses a diverse range of experience (or lack thereof) in diving. Some clients need a lot of hand-holding, prefer to follow a guide while under water, and usually rent their equipment. In contrast the more experienced divers tend to prefer to venture out on their own and generally use their own equipment. AquaWorld has effectively created packages with appropriate pricing for both types of customer. Apparently, AquaWorld is using a differentiated targeting strategy.

Question

Jazmin Huang

Engineering

9 November, 00:49

AquaWorld is a full service dive shop based at the Park Royal in Cozumel. Dive shop management knows that its clientele possesses a diverse range of experience (or lack thereof) in diving. Some clients need a lot of hand-holding, prefer to follow a guide while under water, and usually rent their equipment. In contrast the more experienced divers tend to prefer to venture out on their own and generally use their own equipment. AquaWorld has effectively created packages with appropriate pricing for both types of customer. Apparently, AquaWorld is using a differentiated targeting strategy.

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Answers (1)

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Zoe Chen · Answer 1

True

Explanation:

Divers generally must follow different procedures to ensure that they are safe while under water. Furthermore, a diver with less experience will require more safety procedures than a diver with more diving experience. This is to ensure that the divers can dive safely without encountering any difficulty while under water.