Brief explanation on how the media can influence public opinion of sports personalities in both a positive and a negative way

Positive way would be how the media emphasises and glorifies the wins of Athletes such as Serena Williams, Yuna kim and the Football stars by showcasing their victories, their hard training and perseverance. Media although shines a positive light on these Athletes through sponsorship and advertising which change perception of people to believe that the athlete is stronger/better as compared to other Athletes.

The media can influence in a negative way through highlighting the flaws of the athlete. For example, the fame of lance armstrong was not only taken way but he instantly became an infamous example of cheating through sports in the media eye. Such is also the case for tiger woods where his affairs were brought to light. Exposure on these negative aspects can bring the public to despise and change their opinions of the Athletes