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22 November, 22:17

Read the description. Former basketball superstar Michael Jordan appears in commercials for a well-known brand of shoes. What type of advertising persuasion is used? A. bandwagon appeal B. testimonial C. identity advertising

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  1. 22 November, 22:33
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    C. Arguably the greatest player ever to play so why wouldn't shoes HE supports be popular?
  2. 22 November, 22:36
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    This is a bandwagon appeal, as they are using a famous star to grab a patrons interest. But can also be identity advertising considering there is a connection between the product and advertiser, basketball.
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