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8 March, 23:26

Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. What persuasive technique is being used?

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  1. 8 March, 23:33
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    The persuasive technique is appealing to credibility or character in a form of a status upgrade of the wearer. If the advertisement suggests that your friend will get impressed by wearing this certain clothing brand, it implies that you have a nice taste and you have such appealing prestige to your friends and get their approval from it.
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