To what specific emotions do the following slogans, sales pitches, and maxims appeal? "Make America Great Again" (Donald Trump rallying cry) "Just do it." (ad for Nike) "Think different." (ad for Apple computers) "Reach out and touch someone." (ad for AT&T) "There are some things money can't buy. For everything else, there's MasterCard." (slogan for MasterCard) "Have it your way." (slogan for Burger King) "The ultimate driving machine." (slogan for BMW) "It's everywhere you want to be." (slogan for Visa) "Don't mess with Texas!" (anti-litter campaign slogan) "American by Birth. Rebel by Choice." (slogan for HarleyDavidson)
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