Which politician first explored the possibilities of advertising his campaign?

A.

Richard Nixon

B.

Dwight D. Eisenhower

C.

John F. Kennedy

D.

Lyndon B. Johnson

personalities

Dwight D. Eisenhower (B.)

The politician that first explored the possibilities of advertising his campaign was Dwight D. Eisenhower

Explanation:

Dwight D. Eisenhower got the American people to trust him after using for the first time a very direct approach in his political spots, the campaign was called "Eisenhower Answers America", and it consisted in a set of 40 tv spots of 20 seconds were he answered questions from regular American citizens who were visitors to Radio City Music Hall.