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Aydan
English
30 August, 03:19
Is ethical to target uniformed consumers
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Andres Castillo
30 August, 03:26
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Yes
Explanation:
In targeting the uninformed consumers, the company introduces their brand to new markets ... However, it may seem unethical to target an informed consumer group. This is because it may intrude their cultural beliefs and social norms. The products may not best fit the group and introducing them to the people may be wrong.
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