Which phrase describes best what the ad creators most likely intend the viewers of this ad to think about

The phrase might be, "Buy our travel insurance and be in to win $5000 worth of travel vouchers,: The fact is travel insurance plans are pretty standard, so why would a traveller want to choose 1Cover rather than any other brand? The advertisers know that everyone likes to get something for nothing, so they sweeten the deal with a "Be in to Win" message, even though the chances of actually winning anything may be quite remote.