In developing a marketing plan for a catering business you'll want to include a display as in the yellow pages because

There are several reason to include a display for your business within the yellow pages. One being, it is the second best form of advertising, the first being word of mouth. Yellow pages also appeal to an older demographic. Typically those who used the book before there was online advertising, still prefer to reach for the book to search for businesses. As well, in the yellow pages, you can provide exclusive deals within them that you couldn't afford to do online where the majority of people will see them. It is also more appealing to see a business ad laid out on a page with competition to view your available options. Finally, the yellow pages work best when one is in a hurry, such as with looking for a plumber.

The main purpose of displaying the catering business as in yellow pages is advertising. Without proper advertising, there is no chance of getting success. Since the business will be new, so there will be different competitors that have already go a strong foothold. To beat them advertising should be attractive enough for people to become a client for the business. Many people search for information's in yellow pages or in similar kind of advertising books. These kind of advertisements would be just perfect for starting new businesses. People can communicate via the phone numbers displayed and get the quotes easily for comparing.