Preparing to Write

Juul and Big Tobacco

compare the e-cigarette industry with Big Tobacco. Use details from "What Juul Tried to Hide" and "How Big

Tobacco Fooled America" to fill in the blank boxes below. We filled in some information for you.

E-Cigarette Industry

Big Tobacco

• The e-cigarette industry makes electronic

cigarettes or vaping products. These battery-

powered devices heat up a liquid that turns into

vapor, which users inhale. (p. 17)

What does the

industry sell?

How does the

industry want

the public

to view its

products?

Enlisting Social media

influencers to Post

photeos or videos that

Show cigaretts.

• In 1964, the U. S. Surgeon General declared that

smoking causes cancer. (p. 21)

How do these

products affect

users' health?

What does the industry sell? The industry sells electronic cigarette vapes, usually containing nicotine, the same addictive chemical found in normal cigarettes.

How does the industry want the public to view its products? Juul and other companies present their vapes as a healthy alternative to smoking cigarettes, hiding their true harmful nature. They often use social media influencers to promote their products and increase their popularity among teenagers.

How do these products affect users' health? Nicotine has both short and long term effects on the health of its users. It can cause an increase in blood pressure almost immediately. Nicotine and tobacco have also been linked to cancer, and smoking can rot out your teeth. Though studies haven't definitively proven that vaping does the same, it's safe to assume that something made of the same chemicals we KNOW to cause cancer is probably not safe for consumption.