Explain how bias can affect an audience's understanding of a topic or event. Your answer should be between four and five sentences.

If a researcher's audience is biased, they could get the answer that they want versus the correct answer. For example, if a candy company interviews only children who love candy then whatever they were trying to sell would be agreed with. Most little kids love candy, but adults would think more about the consequences in eating candy. A biased audience will have no diversity between people who already agree with the topic and people who don't like the topic.