Molly saw her friend wearing a new winter coat from REI and felt jealous because it looked so stylish. When Molly had a chance later in the day, she ran to REI and purchased the same coat. This behavior can be explained by which attitude hierarchy

Experiential hierarchy of effects

Explanation:

There are three hierarchies of effects

1. Experiential hierarchy

2. Standard-learning hierarchy

3. Low-involvement hierarchy

1. The experiential hierarchy of effects: This is used to explain a customer's attitude which is motivated by his/her feelings about a particular products.

Molly's behavior can be explained by experiential hierarchy. She felt jealous when she saw how stylish the winter coat is on her friend, so she had to run to purchase the new cloth.

2. The standard-learning hierarchy: This is used to describes how a consumer make research about a product and develop a belief about substitute or alternatives to the product. This enables the consumer to to develop feelings an the best choice to make that will satisfy him.

3. The low-involvement hierarchy: This is used to describe the attitude of consumer about making a purchase decision based on information they have at hand either through previous experiences or advert of the product.

This behaviour can be explained by the attitude hirarchy called Experiencial Hierarchy

Explanation:

Behaviour which can be explained by attitude hierarcy was a model propunded which shows how affect, cognition and behaviour are interelated.

In the case of Molly, her behaviour can be explained by an attitude hierarcy called the Experiencial Hierarchy which shows that attitude is formed on the basis of raw emotional reaction. The feeling of Jealously which Molly experienced is a raw emotion which prompted her to purchase the same coat as was purchased by REI earlier.