The designers of this ad want the women who view it to perceive themselves as beautiful and popular. What evidence of this appears in the constructs of the ad?

It's the ad about Texas.

The designers have chosen attractive, healthy, fashionable women as the models for this ad. the heads of the women have been cropped out of the photos so that any women could imagine her self sitting on this bench with her fiends. by any extension any women could see her self as attractive and healthy and fashionable when she goes to Texas.