A woman running for mayor makes a speech. She says, "A leader should be strong and true. Vote for freedom. Vote for patriotism. Vote for me!" What propaganda technique is the speaker using to win votes?

She associates herself with these qualities, supplanting the idea that she upholds these values. Secondly, if you do not vote for her, it means that you don't want freedom, you don't want patriotism. (It really is insidious, these techniques.)