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16 December, 13:41

What challenges will Walmart face in Africa?

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  1. 16 December, 13:48
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    In Africa, Wal-mart faces challenges of opposition from communities and governments, as a US company, selling US products to countries with an anti-US sentiment would be difficult; poverty of consumers, to make effective business monopoly the marketing would need to attract poorer citizens, who may be socially disadvantaged with less wealth and education (reading and writing); demand, to create the product demand they will have to attract a certain niche to their stores.
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