AP Government question:

In what ways does a candidate gain visibility and generate mass appeal?

Running television ads, also known as spots, is one way to increase a candidate's visibility. Interviews with local channels for local races generate mass appeal. For federally elected candidates, the same plans of action are devised, but on a larger scale. Talk shows, news programs, and debates promote visibility and mass appeal.

A candidate can gain visibility by taking part of ads in tv, social media, and the radio. A candidate is also more likely to be appealing to the public if he/she is part of a significant party instead of being part of a third party. Although the most way a candidate can gain the most visibility and support is if they are an incumbent.