Why was north america so valuable and desired by both the french and the english?

French cooperated with the Indians in their colonization, Spanish knew that they needed to include indian in their colonization and excluded them in general

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North America was so valuable and desired by both the French and the English because North America was critical for the global authority of England. William Pitt was the one who made North America become important to other party's territories. His strategy focuses on the naval warfare and also the conquest of North America.