Consumers are told that the consumption of cauliflower will significantly reduce the risk of cancer. Which of these scenarios is likely to happen in the cauliflower market?

Because of the newly-found benefits of cauliflower, demand is likely to rise in the market, as consumers will want to acquire more of it in order to reduce their risk of cancer.

If demand rises, supply would ideally increase as well. If supply does not increase, or it does not do so to a high enough level, this would lead to a rise in prices and eventual shortages.

Answer: D) the demand curve will shift to the right and the price of cauliflower will rise