Star Wars memorabilia has been continually successful since the first film was released in the 1970s, and the most recent film releases have led to a massive increase in sales. This is an example of

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Tristian Randolph

History

17 March, 12:27

Star Wars memorabilia has been continually successful since the first film was released in the 1970s, and the most recent film releases have led to a massive increase in sales. This is an example of

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Answers (2)

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Azaria Cabrera · Answer 1

Brand licensing

Explanation:

Brand licensing is the agreement that permits a person or a company to be able to create, market or sell products that are associated with a brand.

Brand licensing is a very unique way to grow or develop a brand. Brand licensing can only be used for a stipulated period of time. Brand licensing can also be used to protect integrity of the brand as well.

Olive Estrada · Answer 2

Answer:brand licensing

Explanation:

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.