Brands are an important part of the process of commoditization. Do brands influence what you choose to buy? In a short paragraph, give an example of a brand that you choose or choose not to buy. Why does the brand influence your decision?<< Read Less

I made a choice many years ago to no longer purchase Proctor and Gamble branded products. This was a choice made because of their vast history of testing their products on animals. I personally believe that this is a cruel and barbaric practice and is absolutely unnecessary. I do my best to purchase only cruelty free products for my family.