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28 July, 18:41

Why was it necessary for ford to have a pre launch campaign?

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  1. 28 July, 19:05
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    The pre-launch campaign was necessary to have a consumer education component that is needed to demonstrate the functional, emotional and social value in sub-compact cars and not only to generate buzz and interest in the Ford itself. Building awareness and informing consumers about the product was the main objective of the campaign.
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