Any episode in which the guest forms an impression or mental note of your service or product may be termed?

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Any episode in which the guest forms an impression or mental note of your service or product may be termed?

a moment of truth

an instant of perception

a psychological footprint

none of the above is correct

Answer: a moment of truth

Explanation:

In marketing, a moment of truth refers to each time a customer gets the opportunity to form or change his opinion about a business, brand, service, or product. It usually happens when the customer interacts with the product or service. However, the way a customer is greeted, or how his complains are handled, may also provide a moment of truth.