Why is the growth of the u. s. Latino population an important consideration to the media

Because the new demographic is different from the traditional US demographic.

Explanation:

US was long known as the cultural pot of the world wherein people from all countries could come and settle in, this changed in the roaring twenties decade when the population became more traditional and immigration laws were relaxed.

The surge of nationalism means that the US population is hostile to the new immigrants now specially non white immigrants like the Latino population of the US right now.