Which term refers to people who use products, but who might not have purchased them?

A. customer

B. consumer

C. manufacturer

D. designer

Answer: B. Consumer.

A customer is someone who actively purchases the product, a manufacturer is someone who makes the product, and designers are people who design the product.

Answer: The right answer is the B) Consumer.

Explanation: Just to elaborate a little on the answer, it can also be added that the word customer refers to someone that has the habit or the practice of frequenting shops and buying goods. A consumer, however, may adquire those goods, but he or she also may just use them, without purchasing them-the word derives from the Latin consumere, which literally means to use goods in order to satisfy a desire or a need. The manufacturer makes things, either by hand (manu factura in its original Latin) or with the assistance of a machine, and the designer makes the design (from the Italian disegnare).