Jo files a suit against Lara in a Missouri state court. Lara's only connection to Missouri is an ad on the Web originating in Nebraska. For Missouri to exercise jurisdiction, the issue is whether Lara, through her ad, has:

a. a commercial cyber presence in Missouri.

b. conducted substantial business with Missouri residents.

c. general maximum contact with Missouri.

d. solicited virtual business in Missouri.

d. solicited virtual business in Missouri.

Explanation:

Jurisdiction generally describes any authority over a certain geographic area, certain persons or actions of certain persons within a geographic area. On the other hand, a virtual business is a business conducted on the web.

So when Lara places an ad on the Web that originates in Nebraska she has solicited a virtual business. However, for Missouri to exercise jurisdiction, Lara must have solicited virtual business in Missouri.