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13 May, 08:28

A hand lotion company decided to run a BCG Matrix analysis on its business. What did they potentially discover?

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  1. 13 May, 08:54
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    The market leader which generates high revenue is the Cash cow. Not the products with low share or average revenue. The cash cow are those products which give sustained profit to company for long duration. The profits earned can be used to push and increase other brands by the company.
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