Olivia goes shopping with a friend and notices her friend's fashionable winter boots. She thinks about the recent cool weather and realizes she needs to buy a pair. In which stage of the consumer purchase decision process was Olivia when she had this realization?

Question

Adams

Mathematics

25 September, 16:50

Olivia goes shopping with a friend and notices her friend's fashionable winter boots. She thinks about the recent cool weather and realizes she needs to buy a pair. In which stage of the consumer purchase decision process was Olivia when she had this realization?

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Answers (1)

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Juan Friedman · Answer 1

Problem Recognition Stage (the first stage)

Explanation:

The "Consumer Buying Decision Process" consists of 5 stages. These are: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post-Purchase Evaluation. This information is commonly used by marketing businesses in order to know the habit or behavior of people upon buying goods and services.

Olivia's situation above is in the "Problem Recognition" stage. This is the first stage of the process. She realizes that she needs the winter boots because of the cool weather and thus, she realizes that she has a need or a problem that she wanted to solve. Buyers recognize this problem as a gap in their needs, thus they want to fill it immediately once they recognize it. This will be followed by "Information Search," a time whereby she'll consider some options in buying boots.

Thus, this explains the answer.