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15 January, 21:46

Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines. The mixes are sold in 2-pound canisters for $14.99 plus shipping. People learn about the product through word-of-mouth and bread machine demonstrations the company's founder gives to groups in Wisconsin, where she lives. The products are only available through the mail. This is a description of the company's?

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  1. 15 January, 21:58
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    The description of the company's is marketing mix.

    Step-by-step explanation:

    Consider the provided information.

    Jakubowski Farms Gourmet Bread Base is the brand name for a mix designed for use in bread making machines which is the product.

    We have given that the price is $14.99 plus shipping.

    The promotion is word of mouth and public demonstrations.

    The place is mail.

    The marketing mix is defined as the set of actions or tactics that a company uses to market its brand or product. The 4Ps constitute a standard marketing mix-price, product, promotion and venue.

    These four elements are the marketing mix-product, price, promotion, and place.

    Hence, the description of the company's is marketing mix.
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