Which two of the following are benefits of consumer programs?

When marketers and business officials discuss customer loyalty, often times they describe it using specific, quantifiable statistics and metrics such as conversion rate, sales increase, and signup increase. If numbers such as these are high, it is generally acceptable to say that your store has built a loyal following of customers. But these numbers don’t tell the entire story of customer loyalty. Although the conversion rate can tell how many visitors you convert into sales, it can’t be used to explain how captivated your customers are, the trust they have for your brand, or how willing they are to pay a premium price for your products.