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23 September, 11:07

What could a person collecting data for a survey do to avoid age bias in the results?

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  1. 23 September, 11:10
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    The online survey has large biases concerning representativeness. Regarding the behavioural characteristics of consumers, the face-to-face data delivers the best results, followed by the telephone interviews and finally the online survey.

    Face-to-face surveys still deliver the most representative results. Telephone surveys may provide a good alternative, but we would advise use of a larger sample. The online survey needs to be corrected, one should relinquish representativeness.
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