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24 September, 21:04

To investigate the relationship between amount of sales y (in thousands of dollars) and the amount x (in hundreds of dollars) spent on advertising, a marketing researcher chooses eight cities of approximately equal populations and spends differing amounts on advertising in each city. The sales y and the amount x spent on advertising are recorded for each city. From the data the least squares prediction line is: = 24.45 + 2.38x.

Interpret the slope of the least squares line.

(A) For each additional hundred dollars spent on advertising, sales are predicted to increase by $2,380.

(B) If no money is spent on advertising, sales are predicted to be $24.45.

(C) For each additional hundred dollars spent on advertising, sales are predicted to increase by $24,452.

(D) For each additional $1000 dollars in sales, the amount spent on advertising is predicted to increase by $238.

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  1. 24 September, 21:10
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    (A) For each additional hundred dollars spent on advertising, sales are predicted to increase by $2,380.

    Step-by-step explanation:

    Regression isa statistical equation, denoting relationship between independent (causal) variable (s) & dependent (effected) variable.

    y = a + bx

    where y = dependent variable, x = dependent variable, a (intercept) = autonomous value of y, b (slope) = change in y due to change in x

    Regression equation of independent variable (x) as advertising expenditure & dependent variable (y) sales : y = 24.45 + 2.38x

    Sales are in thousands of dollars, advertising expenditure is in hundreds of dollars. So, the interpretations are:

    Intercept interpretation : When there is zero advertising expenditure, sales are 24.45 thousands i. e $24450 Slope Interpretation : When advertisement expenditure change (rise) by 1 hundred, sales change (rise) by 2.38 thousand i. e $2380
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