You wonder if TV ads are more effective when they are longer or repeated more often or both. So you design an experiment. You prepare 30-second and 60-second ads for a camera. Your subjects all watch the same TV program, but you assign them at random to four groups. One group sees the 30-second ad once during the program; another sees it three times; the third group sees the 60-second ad once; and the last group sees the 60-second ad three times. You ask all subjects how likely they are to buy the camera. (a) This is a randomized block design, but not a matched pairs design. (b) This is a matched pairs design. (c) This is a completely randomized design with one explanatory variable (factor). (d) This is a completely randomized design with two explanatory variables (factors). (e) This is a completely randomized design with four explanatory variables (factors).

Question

Guillermo Jackson

Mathematics

18 October, 08:14

You wonder if TV ads are more effective when they are longer or repeated more often or both. So you design an experiment. You prepare 30-second and 60-second ads for a camera. Your subjects all watch the same TV program, but you assign them at random to four groups. One group sees the 30-second ad once during the program; another sees it three times; the third group sees the 60-second ad once; and the last group sees the 60-second ad three times. You ask all subjects how likely they are to buy the camera. (a) This is a randomized block design, but not a matched pairs design. (b) This is a matched pairs design. (c) This is a completely randomized design with one explanatory variable (factor). (d) This is a completely randomized design with two explanatory variables (factors). (e) This is a completely randomized design with four explanatory variables (factors).

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Elizabeth · Answer 1

d) This is a completely randomized design with two explanatory variables (factors).

Step-by-step explanation:

Explanatory variables are independent variables.

In this case, I prepared two explanatory variables, which are : (i) 30-second ad

(ii) 60-second ad,

Then, the explanatory variables were assigned to 4 treatment groups, and each variable is done once or thrice.

All subjects are assigned randomly to all treatment groups, with each treatment group seeing one. We can conclude that this is a completely randomized design with two explanatory variables.