You just saw a magazine ad that shows several people having fun at a football game. They are all wearing a specific shoe brand. The words on the ad say "You can run with the fast crowd." What technique has the advertising company used to persuade you to own their shoe? A. Snob appeal B. Bandwagon C. Transference D. Testimonials

C. Transference

Explanation:

In transference advertisement campaigns people are made to associate other qualities with the product. In other words people's emotions are manipulated into having positive feelings towards a product.

Here, the advertisement says is trying to convey the superiority of the brand by showing that "You can run with the fast crowd." This has nothing to with the product itself.

Hence, the magazine ad is using the transference technique.