Asif works in an advertising agency in Manhattan. His client is a famous stylish watch manufacturer. The client claims that their watches are waterproof and break resistant. What should Asif's agency do to ensure that they meet the FTC guidelines related to product advertising?

A) The agency should create an advertisement mapping to the client's claims.

B) The agency should independently verify the client's claims.

C) The agency should study the claims of the competitors and compare.

D) The agency should disregard the client's claims and include their claims instead in the advertisement.

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11 February, 05:04

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Ruben Mahoney · Answer 1

B. the agency should independently verify the client's claims