Carmen is double majoring in fashion merchandising and graphic design in college. When she graduates, she wants to design the physical environment of retail stores, particularly those in women's fashions. She wants to create environments that create specific mood responses in shoppers. Which field best describes what Carmen wants to do?

Question

Konnor Foster

Social Studies

1 August, 16:40

Carmen is double majoring in fashion merchandising and graphic design in college. When she graduates, she wants to design the physical environment of retail stores, particularly those in women's fashions. She wants to create environments that create specific mood responses in shoppers. Which field best describes what Carmen wants to do?

+1

Answers (1)

Know the Answer?

Macey Schwartz · Answer 1

Answer:Retail atmospherics

Explanation:

Retail atmospherics refers physcal environment of a store and it's impact on customers. Customers shall feel at ease as they move around the shop and the atmosphere of the physcal space of the shop must be conducive enough to make them comfortable to shop in that store.

Physical features of a shop should be inviting to customers so they are crucial as your shop identity.

These features includes colours, design, layout, price tags and uniques displays. Customers will either react positively or negatively towards these features depending on how they have been organised. Music also is another feature of a shop like announcement can be irritating or be non disturbing to customers. Cleanliness, space between the aisles that allow free movement to customers all are physcal features.

Carmen will specialise in these features and make sure that retails maximise their physcal environment to attract and keep customers.